For the last week or two, I've been doing a good deal of health care marketing. Typically, this is to let individuals and organizations know of my services and products for the health care community.
Today, while culling through a list of nursing orgs in California, I was struck by just how much time and effort is put into associations that help promote, well, whatever the association promotes. I ran through list upon list of nurses and health care professionals who not only put in their typical 40 hour week at their job, but who also donate an extraordinary amount of time to perfecting their skills. For me, this is where the true expounding of one's skills lies. I belong to probably five or six associations of speakers and professionals. Not only do I learn as much from these orgs as I can on my own, but it comes into my brain at a fascinating rate. I'd not be half the professional as I am today were it not for the professional orgs of which I'm a member.
What about you? Do you simply put in your hours? Or do you try to improve yourself by associating with like-minded professionals? If the answer is the prior, I hope you'll consider joining an org to help you retain your current skills, build new ones and help create a more a more competent, compassionate professional.
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